Patagonia tech stack

We detected 5 technologies on patagonia.com, including Google Tag Manager, FullStory, Google Ads.

Detected from scripts and markup on the patagonia.com homepage on October 2, 2026. This covers what the website loads in the browser, not Patagonia's backend or internal tools.

Tag manager

Google Tag Manager
Also used by Airtable, Allbirds, Anthropic, Cal.com, Calendly

Session recording

FullStory
Also used by Mailchimp, Target

Advertising

Google Ads
Also used by adidas, The New York Times, Pinterest

Email marketing

Klaviyo
Also used by Glossier

Cookie consent

OneTrust
Also used by Airtable, Allbirds, Asana, Atlassian, Calendly

Patagonia brand profile · Patagonia fonts and colors

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Baxter is not affiliated with Patagonia. Data was measured from patagonia.com.