The New York Times fonts and brand colors

The New York Times's website uses Times New Roman for headings and Nyt Franklin for body text.

Measured from the rendered nytimes.com website on October 2, 2026. These are the fonts the website uses, which can differ from the typeface in the logo.

Fonts

Times New Roman

Headings · 32px at weight 700 · Custom font

Nyt Franklin

Body text · 16px at weight 400 · Custom font

Brand colors

Dark Grey

Sooty

Bank Vault

Super Silver

Accent color

Background color

The New York Times brand profile · The New York Times tech stack

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Baxter is not affiliated with The New York Times. Data was measured from nytimes.com.