Amazon fonts and brand colors

Amazon's website uses Amazon Ember and Amazon Ember Modern Display.

Measured from the rendered amazon.com website on October 2, 2026. These are the fonts the website uses, which can differ from the typeface in the logo.

Fonts

Amazon Ember

Custom font

Amazon Ember Modern Display

Custom font

Brand colors

Candlelight

Blaze Orange

Go Go Mango

Accent color

Background color

Text color

Amazon brand profile

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Baxter is not affiliated with Amazon. Data was measured from amazon.com.